Love and Care
This project is todesign an identity for CONQUEROR Design Contest 2011, and apply the identity through various applications on print items. “Love and Care“ is the main theme for this competition.
Mind Map
Health
Love and Care our health is very important, as we can do nothing with a weak body.
Research
“Hong Kong has a large Ecological Footprint.”
“Hong Kong always need more resources than our land and see mass can sustain.”
Hong Kong Ecological Footprint Report 2010
Key Words
– Eating
– Earth
– Consume
Design
[ Business Card ]
-Back
[ Complimentary Slip ]
[ Envelope ]
[ Letterhead ]
太陽消失的那天 (Production Design )
太陽消失的那天 is the first production project(group) of me. We need to visualize the script into a trailer, design the storyboard, find the suitable place and character…etc. In this project, we have done:
– Trailer
– 10 Photos
– Poster (A2 size)
Original Script
“經濟發展邏輯下，文化保育往往被忽視。島根懸的虎屋旅館自明治時代已存在，附近是古寺出雲大社，遊人絡繹不絕，但現代交通發達，周邊旅館反而漸趨式徵。政府以重整社區之名，興建新路，舊旅館就得讓路。導演得知虎屋旅館面臨拆卸，決定以鏡頭作保育，由女攝影師帶着相機走訪當地長者，過程卻充滿波折，先是當地居民不愛上鏡，攝影師又與導演出現矛盾。然而鏡頭的凝視沒有打住，更記下了旅館主人臨終前的生活點滴，捕捉看似尋常渺小卻真實的存在感覺。”
Storyboard
10 Photos
Poster
Trailer
AfterEffect
This is my first after effect exercise! Enjoy!
id_BrandBuilding
This was a collaboration project initiated by i.d. Stores. This project aimed to revitalize the brand of i.d. for new era of market needs, and differentiate it with emerging competing retail brands.
Research & Analysis (4P)
Research & Analysis (Brand Attributes)
Homey Modern Innovative
Design Proposal
Design Application
Short term – Poster
Short term – Greeting Card
Short term – New Packaging
Middle term – Apps
Middle term – QR Code
Long term – interactive Screen
Long term – Online Store
Human Library
Human Library is a event arranged by Breakazine and A Generation. It is a platform for people to “read” each other. Promotion is needed before the project start. What I have done is :
– illustration for eight rules ( http://humanlibraryhk.tumblr.com/apply )
– illustration for promotion video ( http://humanlibraryhk.tumblr.com/howto )
Chinese Typography_ Poster Design
Here are two poster of chinese typo.
Before, I had done some type finding and research on chinese typography:
HongKongLifeStyle_ArtDirection
This art direction project aims to reflection some phenomenon of living style in Hong Kong.
bbluesky_創新小領䄂計劃
Event: bbluesky_創新小領䄂計劃
Date: 30th October,2010
創新小領䄂計劃is a event hold by bbluesky and Giormani. This is a video recording this event on that day which is making by me.
HKFA_PosterCompetition
This is the Competition of HKFA_Poster.
Tool : Photoshop
Typography Poster Design (Futura)
This is my first typography design.
Typeface – Futura
Below are some testing version of the poster:
kwingyanhk 